Decorama is one of Egypt’s recognised names in luxury furniture, premium kitchens, and natural-wood parquet — the kind of brand where customers walk into a showroom to see, touch, and configure the product before committing. The challenge isn’t just having a good website — it’s making the showroom journey feel as deliberate as the brand.
What we’ve built together
- The Decorama website, across multiple redesign rounds over several years. Each iteration refined the catalog, brand expression, and online → showroom hand-off. We’ve been their ongoing web partner — not a one-off vendor.
- Decorama Showroom — a native iPad app for the showroom floor. It supports visitors and sales associates through the customer journey: browsing inspiration, exploring configurations, capturing preferences, and tying the visit back to the wider sales workflow. The iPad becomes the consultant’s interactive catalog, not just a static device.
How we work with Decorama
Multi-year engagements like this only happen when the team trusts the partner enough to come back. Each round of work starts from the previous one — the brand voice, the technical foundations, the merchandising patterns — instead of a blank slate. That continuity is what makes the next redesign cheaper and the next app idea faster to ship.
Showroom engagement metrics and the exact stack will sharpen here as Decorama and MacawsHub publish them. The multi-year web partnership and the Decorama Showroom iPad app are the headline today.